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Custom development · made to your design

Custom Shoe Manufacturer

Turn your design into a production-ready shoe. DOING (DOING INT'L CORP. LIMITED) develops custom footwear from your sketch, tech pack or reference sample — bespoke lasts, molds and materials — then manufactures and exports it from Quanzhou, China. 1,000+ new styles developed every year.

Tell us your category, target market and quantity — you'll get real answers from our team on MOQ, lead time and pricing, not a generic auto-reply.

200,000+
Pairs / month
Our factory + partner network
1,000+
New designs / year
In-house development
300–600
MOQ / colour
1,000 pairs / style
One-stop
Full service
Design · production · QC · export

From your idea to a finished shoe

Custom development, step by step

1 · Brief

Share a sketch, CAD, tech pack or sample plus target market, price and size run.

2 · Tooling

We develop custom lasts, outsole and midsole molds and the pattern for your design.

3 · Prototype

Confirmation samples in 2–4 weeks, refined over fit and material rounds.

4 · Production

30–60 days with in-line QC and a final AQL inspection before export.

What we can customise

  • Last shape and fit — your own silhouette and sizing
  • Outsole and midsole tooling — unique soles, treads and stack
  • Construction — cemented, vulcanized, injection, Strobel and more
  • Uppers — engineered mesh, knit, leather, suede, synthetics
  • Colourways, materials and hardware to your Pantone and spec
  • Branding, labels, insoles and packaging

See full development capabilities → · Prefer to brand our existing designs? Private label →

At a glance

ServiceCustom OEM / ODM
Start fromSketch · CAD · tech pack · sample
New styles / year1,000+
MOQ300–600 pairs/colour · 1,000 pairs/style
Sample lead time2–4 weeks
Production lead time30–60 days
ConfidentialityNDA on request

Trusted by

Brands we have manufactured for

FILA — footwear manufactured by DOING
UMBRO — footwear manufactured by DOING
MERRELL — footwear manufactured by DOING
HUSH PUPPIES — footwear manufactured by DOING
KAPPA — footwear manufactured by DOING
CHAMPION — footwear manufactured by DOING
KEDS — footwear manufactured by DOING
KICKERS — footwear manufactured by DOING
LOTTO — footwear manufactured by DOING
AIRWALK — footwear manufactured by DOING
HEAD — footwear manufactured by DOING
U.S. POLO ASSN. — footwear manufactured by DOING
DICKIES — footwear manufactured by DOING
JEEP — footwear manufactured by DOING
KELME — footwear manufactured by DOING
EDDIE BAUER — footwear manufactured by DOING
OUTDOOR ADVENTURE — footwear manufactured by DOING
CAMEL — footwear manufactured by DOING

FAQ

Custom shoe manufacturing — buyer questions

Can you make shoes from my own design?

Yes. Send a sketch, CAD file, tech pack or a physical reference sample and we engineer it into a production-ready shoe — developing the last, outsole mold, pattern and bill of materials to match your design intent and target cost.

What do you need to start a custom shoe?

Ideally a design or reference (sketch, image, tech pack or sample), your target market and price, size run, and any material or performance requirements. If you only have an idea, our development team can take it from concept — we create 1,000+ new styles a year.

Do you develop custom lasts and molds?

Yes. Custom lasts give your line its own fit and silhouette; custom outsole and midsole molds give it a unique sole. Tooling is kept dedicated to your brand.

What is the MOQ and lead time for custom shoes?

MOQ is 300–600 pairs/colour · 1,000 pairs/style, with low-MOQ sampling to validate the design first. Prototypes take 2–4 weeks; production runs 30–60 days.

Is custom manufacturing OEM or ODM?

Both, depending on how much you bring. OEM = we build exactly to your finished design and specs. ODM = we co-develop a new design with you from concept. Many customers mix the two across a range.

Do you keep my custom design confidential?

Yes — NDA on request. Your designs, lasts, molds and tech packs stay dedicated to your brand and are never reused for other buyers.

Build your custom shoe

Send your design or idea, market and quantity — we reply with feasibility, tooling, lead time and pricing.

Get a Quote
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